Right from the word go we did extensive research into understanding the existing market and customer expectations to craft a user experience that minimises noise and simply offers users exactly what they want. With a minimal design and clean photography combined with a modern, robust platform, our strategy realised revenue on day one, and broke even within a few weeks.
Part of the process of achieving success early on is integrating both affiliate and drop-shipping systems directly into the platform to both minimise handling of the orders and incentivising early partners to engage with new un-tapped audiences. All of this is refined through careful monitoring of analytics to give customers more of what they want and discover problems before they become major issues.
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